Welcome to the forefront of conversational AI as we explore the fascinating world of AI chatbots in our dedicated blog series. Discover the latest advancements, applications, and strategies that propel the evolution of chatbot technology. From enhancing customer interactions to streamlining business processes, these articles delve into the innovative ways artificial intelligence is shaping the landscape of automated conversational agents. Whether you’re a business owner, developer, or simply intrigued by the future of interactive technology, join us on this journey to unravel the transformative power and endless possibilities of AI chatbots.
The use of artificial intelligence in business is now mainstream, with many organizations implementing AI as a standalone technology for specialized use cases or embedding it within common enterprise software systems that handle core business processes.
Investment in AI continues apace. A March 2024 pulse poll of 250 technology leaders by professional services firm EY found that 82% of tech business leaders plan to increase their AI investment in the next year. Nearly two-thirds (64%) of respondents said their company had instituted internal development programs to help employees keep pace with the rapidly evolving features of generative AI, and 76% said their companies also have internal certification programs in generative AI for employees.
While the executives surveyed by EY had concerns about the difficulty of hiring AI talent and expressed the need for more AI regulation, they were largely positive about AI in their organizations: 72% said their employees are using AI at least daily in the workplace. The top use cases were coding and software development, data analysis, and internal and external communication.
We interviewed AI experts and practitioners on how companies are applying AI. Here are 15 top applications of artificial intelligence in the enterprise.
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Although organizations are only beginning to harness the potential of artificial intelligence, some are already using the technology to fuel innovation and create new products and services.
While virtual assistants are some of the most well-known examples, industries are finding many other ways to incorporate AI into their wares or use AI to develop new offerings.
As an example, Seth Earley, author of The AI-Powered Enterprise and founder and CEO of Earley Information Science, pointed to a company using AI to improve its telecommunications platform. The organization is also employing machine learning and other AI technologies to improve the quality of the speaker’s voice and image and to keep the images of others participating from becoming distorted on screen.
Brian Jackson, principal research director at Info-Tech Research Group, highlighted a retailer that’s collaborating with artists to feature their designs on clothing, using AI to develop the art and manufacturing merchandise to order.
Organizations for years have used AI to automate many manual tasks, such as data entry. Now they’re using next-generation intelligence, such as generative AI, to handle cognitive tasks such as summarizing reports and drafting communications.
“AI is now tackling some of the grind work,” said Nicholas Napp, a senior member of the Institute of Electrical and Electronics Engineers, noting that this use of AI could affect many jobs. “Much of our jobs is grind versus special experience, and AI is really good at that grind.”
Even when tasks can’t be automated, experts said AI can still aid workers by offering advice and guidance that helps them level up their performance.
Kavita Ganesan, an AI adviser, strategist and founder of consultancy Opinosis Analytics, cited Grammarly and similar services that use AI to not only catch misspellings in text but to correct grammar and offer preferred phrasings to improve a user’s writing.
Others noted that generative AI brings even more aid to workers, who with little or no experience can use the tool to write software code, design a logo or craft a marketing strategy.
Such AI applications “help level up the skills of a more junior person in the company and help them perform at a more senior level, and it helps experts really shine,” said Mike Mason, chief AI officer at consultancy Thoughtworks. “It’s an enabler that allows people to do things they otherwise wouldn’t have been able to do.”
Indeed, artificial intelligence is now capable of creating compositions of all kinds, including visual art, music, poetry and prose, and computer code.
Some have questioned whether AI-generated works are derivative in either the legal or artistic sense — or both — as the technology works by analyzing and learning from the data it’s given for training. Regardless of the answer, AI is being used by organizations to create a range of works.
Napp, who is also co-founder of Xmark Labs, tested OpenAI with a Moby Dick-inspired query — “As Captain Ahab, can you pretend to be a teenage TikTok influencer and tell me about your quest for the whale?” — and received an original three-paragraph narrative in response.
Napp also said he and a math teacher used ChatGPT to create real-world examples of a mathematical concept in action to inspire students, and worked with one of his children to create an adventure for the fantasy game Dungeons & Dragons.
Accessing and organizing knowledge is another area where AI — in particular, generative AI — is demonstrating its potential to organizations and their workers.
The technology lets workers not only search through reams of information, such as institutional files or industry-specific data, to find relevant elements, but it also organizes and summarizes those elements.
Although this application of AI is potentially transformative, Earley warned that the technology isn’t reliable enough to use without human oversight or review. AI systems, such as ChatGPT, don’t always have all the data sets needed to reach accurate and complete conclusions, he explained, and they often make assumptions that aren’t correct.
Case in point: Two lawyers in early 2023 submitted a court brief created using ChatGPT only to find the technology had fabricated some of the cases cited in the legal document.
Optimization is another AI use case, and it’s one that stretches across industries and business functions.
AI-based business applications can use algorithms and modeling to turn data into actionable insights on how organizations can optimize a range of functions and business processes, from worker schedules to production product pricing. AI systems can use data, identify bottlenecks and offer optimized options to implement.
“Organizations can benefit using AI for the automation of repetitive tasks, which reduces manual efforts and increases accuracy,” said Moe Asgharnia, CIO at accounting and consulting firm BPM.
Another top reason organizations are adopting AI technologies is to boost productivity and generate more efficiencies, said Sreekar Krishna, U.S. leader and head of data engineering of AI at professional services firm KPMG.
He said AI can be plugged into many processes that require human labor and then either fully or partially perform that process — faster, more accurately and at a higher volume than any human could.
Many organizations are using or exploring how to use intelligence software to improve how people learn.
Intelligent tools can be used to customize educational plans to each worker’s learning needs and understanding levels based on their experience and knowledge. Asgharnia said that lets organizations implement more effective training programs.
In a related application, organizations are deploying AI-powered systems that coach employees as they work. The technology, experts explained, has the capability to monitor and analyze actions in near real time and provide feedback, thereby coaching or guiding workers through the process.
For example, many logistics and transportation companies use systems featuring cameras, eye-tracking technology and other AI algorithms to monitor for distracted driving, alerting workers to the problematic behavior and offering corrective actions.
A similar application of AI in the enterprise is the use of an intelligent decision support system (DSS). These systems sort and analyze data and, based on that analysis, offer suggestions and guidance to humans as they make decisions.
Doctors, accountants and researchers are among the professionals who use such software, Asgharnia said. As an example, he pointed to a DSS that helps accountants wade through tax laws to identify the most beneficial tax strategies for their clients.
Manufacturers have been using machine vision, a form of AI, for decades. They’re now advancing such uses by adding quality control software with deep learning capabilities to improve the speed and accuracy of their quality control functions while keeping costs in check.
These systems deliver a more precise, and ever-improving, quality assurance function, as deep learning models create their own rules to determine what defines quality.
Delivering personalized customer services and experiences is one of the most prevalent enterprise use cases for AI.
“It’s using identifiers about customers and consolidating signals from multiple systems to understand who they are, what describes them, [and] what motivates them to create a personalized experience,” Earley explained.
Although the use of AI for such a purpose is widespread, Earley said companies could be more effective. “I think personalization isn’t being done well today, or not at the level it can be,” he said.
AI is being used by a multitude of industries to improve safety.
Construction companies, utilities, farms, mining interests and other entities working in outside locales or in spacious geographical areas are gathering data from endpoint devices such as cameras, thermometers, motion detectors and weather sensors. Organizations then feed that data into intelligent systems that identify problematic behaviors, dangerous conditions or business opportunities, and make recommendations or even take preventive or corrective actions.
Other industries are making similar use of AI-enabled software applications to monitor safety conditions. For example, manufacturers are using AI software and computer vision to monitor workers’ behaviors to ensure they’re following safety protocols.
Organizations of all kinds can use AI to process data gathered from on-site IoT ecosystems to monitor facilities or workers. In such cases, the intelligent systems watch for and alert companies to hazardous conditions, such as distracted driving in delivery trucks.
The functional areas within the typical enterprise are also putting AI to good use for their own specific needs:
Although many AI applications span industry sectors, other use cases are specific to individual industry needs. Here are some examples:
Editor’s note: This article was originally published in 2023 and updated in 2024 with current research data and hyperlinks to new content.
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