In the dynamic realm of digital content creation, Artificial Intelligence (AI) is a game-changer. Explore the transformative impact of intelligent algorithms on content creation, from personalized content generation to streamlined workflow processes. Whether you’re a seasoned creator, a marketer, or simply curious about creative technology, join us to discover the powerful synergy between AI and content creation.
Are you a writer wondering how to compete with AI-generated content? Check out these tips for staying relevant in a changing job market.
If you’re a writer, you’ve probably wondered if an AI tool like ChatGPT will soon replace you. However, you don’t need to give in to defeat.
Instead, take charge of your career and use these new tools to your advantage. With more businesses turning to AI, there are effective ways you can stay relevant in the job market as a writer.
Even as you read this, the best online AI tools for content creation are being planned, developed, and released. The best thing you can do is think about your career and the responsible ways to use AI as a content writer or editor.
AI can make you more productive and efficient, so use it. It helps you write emails, create a travel itinerary, and summarize complicated articles in a few minutes. Using AI, you can ideate much faster and develop a viable content strategy.
However, AI tools have limits. For instance, you can't expect ChatGPT to provide sources for the information it gives you. While you can train an AI app to write in your voice, it doesn’t have hands-on experience or your unique perspective. AI can only replace you if you become a lazy writer, so use it responsibly.
Take advantage of the surge in AI tools by learning best practices in writing with AI. Since AI apps depend highly on effective prompts, you can even learn how to begin a career in AI prompt engineering.
Another essential skill to develop is critical thinking. A publication on identifying and managing AI bias from the National Institute of Standards and Technology (NIST) states that AI is prone to bias, so it still requires human checks and balances. Critical thinking can help identify and manage bias in AI systems.
AI can make or break a job applicant’s success in landing a job or affect a student’s chances of admission into a school. If you’re working with these AI tools, it’s crucial to learn critical thinking to identify these biases in AI writing and make the right decisions.
Adding skills that complement your writing skills will also increase your value in a team. For instance, if you’re a social media writer, you can learn data analysis, data storytelling, video production, and content strategy.
You can also master other forms of writing that can’t be completely automated with AI. Grant writing, news reports, technical papers, and white papers are some forms of content you can consider. These require in-depth research, interviews, and practical experience—tasks that AI can't do for you or that still need human fact-checking.
Once you’ve gained new skills, maximize them to create quality and impactful content. Remember, AI is effective for routine tasks, but you have irreplaceable human abilities. AI can’t conduct interviews for you, show empathy, or attend a physical event you have to write about. You also can’t ask AI to meet a client or to optimize your articles for search engines.
You can use AI tools to polish your writing, get feedback, or generate ideas. However, an article written solely by you will sound very different from an article written by AI. If you use AI to write your content entirely, all these unique aspects you can bring to an article will be lost.
Rebranding is one way you can differentiate your content from others. A good branding strategy will help your clients and potential employers know what makes you different from thousands of other writers and AI writing tools.
If you decide to work with AI writing tools, you can market yourself as an AI-assisted writer, AI writing creator, or AI content strategist. Or you can find that sweet spot between writing and another field you’re interested in or have experience in.
There are thousands of professional writers on the internet. But fewer writers are experienced in healthcare, computer science, education, or nonprofit work simultaneously. Use these unique combinations to your advantage.
It’s easy to become overdependent on an AI tool. However, writers must continue to challenge themselves to be creative. Developing creativity skills is one way to stay relevant when OpenAI’s goal is to create a program smarter than humans.
There are valid reasons why even creative jobs are not safe from AI. But this doesn’t mean AI removes the space for human innovation. After all, most books, inventions, technology, and ideas you consume today didn’t come from AI. It can be used to enhance creativity and work efficiency, but AI is unlikely to replace the human element of creativity.
Being overly reliant on AI cheats you from the fulfillment of creating and thinking. It also cheats the world of human ideas and inventions that could have been made if you stopped thinking for yourself. Furthermore, AI can be unpredictable and unreliable, as it is only as good as the data it is given.
Overdependence on AI can even be counterproductive. According to The World Economic Forum, as AI becomes more intelligent, it becomes more distracting. AI doesn’t give you the space to unwind, daydream, reflect, and collaborate. These are activities that spur creativity.
The Dana Foundation says that your creative brain enables you to imagine the future, recall the past, envision the impossible, and make sense of your experiences. Despite the advancements in AI technology, these are activities that AI can’t do for you, even with effective prompting.
Researching used to require going through a library’s card catalog. Today, almost everyone uses the internet for research. In the same way, you can’t expect the world to stop using a faster AI writing tool. The best way to respond is to adapt, improve, and develop as a professional.
AI is bound to get more intelligent and efficient in the future. Learn to use it responsibly and effectively. Even if it disrupts the writing industry, consider it a challenge and continue writing, thinking, and creating.

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Abby is an honors graduate with a BA in Communication Arts, Major in Writing. She taught literature, writing, research, and job skills to young adults for over 9 years before shifting to a full-time writing career with digital marketing teams and nonprofits. A freelancer since 2012, she takes on writing, podcast editing, and other content editing side gigs. She writes about tech, freelance tools, and online learning platforms that help others upskill and advance their careers.

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