In the eCommerce landscape, Artificial Intelligence (AI) is reshaping the game. This blog series explores how AI’s intelligent algorithms are revolutionizing online businesses, from personalized product recommendations to efficient inventory management. Join us for insights on leveraging AI to enhance the digital shopping experience and overall success in eCommerce.
Artificial intelligence-driven tools such as ChatGPT, Jasper, and others can create content at scale. But the effect of those tools on organic search rankings is unclear.
Google has not yet issued official guidelines for indexing and ranking ChatGPT-generated content. It is not unusual, however, for Google to wait months or years to adopt rules and then penalize sites for past practices.
Nonetheless, search engine optimizers should rely on Google’s existing documentation.
Here’s what we know about ChatGPT-created content:
Like it or not, AI-created content is becoming a reality. Writers are already using it to varying degrees.
Most businesses will eventually adopt ChatGPT or similar tools to lower costs, improve communications, and remain competitive.
Google has long described what it values in web copy. For example, Google’s product review guidelines emphasize content based on first-hand experience, expertise, or both.
Google’s Search Quality Rater Guidelines (PDF) address those standards via EEAT — experience, expertise, authoritativeness, and trust.
ChatGPT can generate quality (progressively better) copy, but it still relies on published material — human knowledge.
The tool repurposes content without contributing anything new. It has no personal experiences, opinions, or observations. And those are the insights Google looks for in assigning rankings.
Generic, factual content is different. Publishing the dimensions of a product, for example, requires no special expertise or experience. Dates, titles, names, awards, specs — all are facts and presumably are AI-capable without running afoul of search algorithms.
Thus acceptable ChatGPT content likely includes:
However, a human should review all published AI content for accuracy.
Do use ChatGPT for:
Don’t use ChatGPT for:
ChatGPT can improve a list of tools to keep in a car. Click image to enlarge.
ChatGPT can improve content and productivity. But its responses could be outdated and vary based on the prompts. It cannot replace human expertise and experience.
Copyright © 2005 – 2024.
Practical Ecommerce® is a
registered trademark of
Confluence Distribution, Inc.

source