Xbox to add AI-powered chatbot as part of larger AI plans – Game Developer

Welcome to the forefront of conversational AI as we explore the fascinating world of AI chatbots in our dedicated blog series. Discover the latest advancements, applications, and strategies that propel the evolution of chatbot technology. From enhancing customer interactions to streamlining business processes, these articles delve into the innovative ways artificial intelligence is shaping the landscape of automated conversational agents. Whether you’re a business owner, developer, or simply intrigued by the future of interactive technology, join us on this journey to unravel the transformative power and endless possibilities of AI chatbots.
TechTarget and Informa Tech’s Digital Business Combine.TechTarget and Informa
Together, we power an unparalleled network of 220+ online properties covering 10,000+ granular topics, serving an audience of 50+ million professionals with original, objective content from trusted sources. We help you gain critical insights and make more informed decisions across your business priorities.
Microsoft’s AI-powered Virtual Support Assistant is said to help answer Xbox players’ questions and refund games right from the Xbox website.
April 2, 2024
A new report from the Verge claims Microsoft is working on an AI-powered chatbot for Xbox. This "Virtual Support Agent" (as Xbox puts it) will be an "embodied AI character" that effectively serves as customer support, like chatbots on other websites.
It's said the VSA is part of a larger AI push inside of Xbox. Along with the generative AI design tools unveiled last November, Microsoft reportedly wants to incorporate the technology into its art and game testing pipelines, among other areas.
Beyond answering questions from Xbox users, the VSA is said to be able to process game refunds from the website. Microsoft's reportedly expanded the test pool, suggesting it'll be available for all Xbox users in the near future.
The Verge further claims it's being tested internally against support queries for the Minecraft Realms subscription service. That may indicate the VSA coul be usable in games, or at the very least, there'll be game-specific queries it'll be able to assist with.
A spokesperson for Microsoft told the outlet its internal VSA prototype would "[make] it easier and quicker for players to get help with support topics using natural language, taking information from existing Xbox Support pages.”
When it comes to AI and its games division, Microsoft is reportedly "moving cautiously." In the last year, there's been a negative sentiment around the technology, thanks largely to heavy pushback from workers in creative fields across the entertainment industry.
It's said that during a recent Xbox all-hands, Microsoft executives featured "AI innovation" as part of their "Xbox Everywhere" vision. Part of that may include incorporating AI into its next major Xbox console.
Xbox has largely focused on AI tools from a developer perspective thus far. There's clearly an interest in using the technology beyond lightening the load of customer support.
The Verge's full report on Xbox's AI goals can be read here.
Justin Carter
Contributing Editor, GameDeveloper.com
A Kansas City, MO native, Justin Carter has written for numerous sites including IGN, Polygon, and SyFy Wire. In addition to Game Developer, his writing can be found at io9 over on Gizmodo. Don't ask him about how much gum he's had, because the answer will be more than he's willing to admit.
You May Also Like
Digging into the combat design of Cronos: The New Dawn – Game Developer Podcast Ep. 54
Revisiting The Door Problem With Liz England – Game Developer Podcast Ep. 53
What Makes Ambrosia Sky So Unique? – Game Developer Podcast Ep. 52
Digging into SAG-AFTRA’s Stellar Win With Sarah Elmaleh – Game Developer Podcast Ep. 51
Copyright © 2025 TechTarget, Inc. d/b/a Informa TechTarget. This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the world’s technology buyers and sellers. All copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. TechTarget, Inc.’s registered office is 275 Grove St. Newton, MA 02466.