Welcome to the forefront of conversational AI as we explore the fascinating world of AI chatbots in our dedicated blog series. Discover the latest advancements, applications, and strategies that propel the evolution of chatbot technology. From enhancing customer interactions to streamlining business processes, these articles delve into the innovative ways artificial intelligence is shaping the landscape of automated conversational agents. Whether you’re a business owner, developer, or simply intrigued by the future of interactive technology, join us on this journey to unravel the transformative power and endless possibilities of AI chatbots.

Published on August 5, 2025 |
By: TTW News Desk
Vietnam is rapidly transforming its tourism industry by adopting artificial intelligence to personalise travel experiences, improve operational efficiency, and drive sustainable growth. From AI-powered chatbots and multilingual virtual assistants to predictive analytics and immersive digital tools, the country is embedding smart technologies across hospitality and travel services. This sweeping digital shift not only enhances guest satisfaction and marketing precision but also helps businesses reduce costs, automate workflows, and compete in an increasingly tech-driven global travel landscape.
Artificial intelligence (AI), virtual assistants, and chatbots are rapidly transforming global tourism. These technologies empower travel companies to deliver personalised experiences, improve efficiency, reduce costs, and enhance competitiveness. However, the industry also faces mounting challenges as automation begins to reshape traditional roles and staffing models.

AI Optimises Travel Services and Guest Engagement

Advertisement
Travel businesses now deploy AI across advertising, customer analytics, and booking services. Chatbots and virtual assistants provide 24/7 support, answering queries, suggesting itineraries, and managing reservations on websites and messaging platforms. These digital agents streamline communication and allow businesses to respond instantly to customer needs.
AI-driven advertising tools now target specific demographics with precision, improving ad performance while reducing marketing costs. By analysing consumer behaviour, companies generate insights that guide campaign decisions and optimise budgets.

Advanced data analytics also power personalised travel experiences. Companies track individual browsing patterns, past travel habits, and preferences to offer tailor-made travel recommendations. This strategy enhances user experience while significantly driving up engagement and booking rates.
Hospitality providers are leveraging immersive experiences to engage visitors and foster repeat stays. Many now use 360-degree virtual tours, giving travellers a realistic preview of rooms and services. These visuals improve transparency and help customers make confident booking decisions, which leads to higher direct bookings and reduced reliance on third-party platforms.
Virtual assistants in hotels also communicate in multiple languages, eliminating common language barriers that often disrupt service for international guests. This feature enhances accessibility and improves the overall guest experience.

Lower Costs and Smarter Marketing With AI Tools

AI has significantly reduced the cost and time required for content creation. Businesses that once relied on large marketing budgets and video production teams now generate high-quality visuals and promotional videos using AI tools in minutes. With costs reduced by over 90 per cent, even small enterprises now compete effectively online.
AI also streamlines hotel operations behind the scenes. Tools automatically adjust pricing in real time based on demand and competitor analysis. Predictive systems forecast booking trends, allowing managers to optimise occupancy and reduce waste.
Many businesses have used AI adoption to restructure teams, trimming staff while maintaining performance. Some hotels have reduced their workforce by up to 30 per cent by automating repetitive tasks like reservations, guest communications, and inventory updates.
Tourism hubs across cities like HCM City, Đà Nẵng, Huế, and Quảng Ninh have adopted smart tourism platforms powered by AI. These systems track user behaviour and suggest personalised itineraries, lodging options, and restaurants—customising travel experiences in real time.

Digital Transformation Becomes Essential

Industry trends now demand that businesses embrace digital transformation to survive and grow. The rise of hybrid service models—combining advanced technology with human hospitality—requires companies to rethink how they design and deliver travel services.
Digital strategies focus on three pillars: end-to-end transformation, personalisation, and deep technology integration. Instead of pushing one-size-fits-all products, businesses use data and AI to curate travel packages for specific customer segments. Integrating AR/VR tools, digital maps, and virtual guides creates immersive, memorable experiences for travellers.
Strong digital presence and multichannel marketing strategies are now non-negotiable. Companies must engage users on websites, mobile apps, social platforms, and travel marketplaces while safeguarding customers from online fraud through secure, trusted partnerships.
Smarter internal processes also emerge from this transformation. Tasks like graphic design, content creation, and marketing management now require fewer people. A single skilled team member with the right AI tools can accomplish more than entire teams previously could, increasing productivity while lowering overhead.

AI Powers Global Growth in Tourism

AI’s impact on tourism continues to expand. Analysts forecast that the global market for artificial intelligence in the tourism sector will surge from $92.46 billion in 2023 to surpass $379 billion by 2028, reflecting an impressive compound annual growth rate approaching 34 percent. Across industries, generative AI could generate between $2 trillion and $4 trillion in annual value.
Vietnam is revolutionising its tourism sector by leveraging artificial intelligence to personalise guest experiences, cut operational costs, and enhance digital efficiency, positioning itself as a leader in smart travel innovation.
Consumer behaviour also reflects this shift. Half of Vietnamese travellers already trust AI to suggest travel destinations, and 67 per cent plan to use AI tools for itinerary planning in the near future. The future of tourism lies in the hands of those who embrace innovation, not resist it.

Advertisement
Tags: Tourism news, Travel News, Vietnam, Vietnam Tourism

I want to receive travel news and trade event update from Travel And Tour World. I have read Travel And Tour World’sPrivacy Notice.
Friday, August 8, 2025
Friday, August 8, 2025
Friday, August 8, 2025
Friday, August 8, 2025
Thursday, August 7, 2025
Thursday, August 7, 2025
Friday, August 8, 2025
Friday, August 8, 2025

source