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A few weeks ago, a few strings of code in the Apple Support app showed that it could soon get a “Support Assistant,” based on generative models. The assistant is now live, as a limited experiment.
As first spotted by MacRumors reader Gatlyn, Apple has rolled out an early preview of the Support Assistant through a “Chat” tab that is being made available for select users within the Apple Support app.
Upon tapping it, the user is greeted with a splash screen with the following instructions, and the usual disclaimers about interacting with LLM-based products:
Chat with Support
EARLY PREVIEW
Try our automated chat feature, a new way to find solutions fast.
Solve Common Issues
Quickly troubleshoot and get answers for your Apple products and services.
Connect with Apple Experts
Support from the people who know Apple best.
Support Assistant is an experimental feature. Verify important information. Apple may use your device, account, and chat information to understand your issue, provide relevant responses, and improve Support Assistant. Data may be shared with partners for the purposes of providing you support.
As expected, the assistant is aimed at solving easier cases. If necessary, the user can be presented with the option to escalate the issue to a human representative, who can take over and provide more in-depth support.
There is no word on the expected time frame for a wider rollout, either for users in the U.S. and abroad.
Have you had a chance to test the feature? Let us know in the comments.
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Marcus Mendes is a Brazilian tech podcaster and journalist who has been closely following Apple since the mid-2000s.
He began covering Apple news in Brazilian media in 2012 and later broadened his focus to the wider tech industry, hosting a daily podcast for seven years.

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