Marriott’s Renaissance Hotels debuts AI-powered ‘virtual concierge’ – Hotel Dive

Welcome to the forefront of conversational AI as we explore the fascinating world of AI chatbots in our dedicated blog series. Discover the latest advancements, applications, and strategies that propel the evolution of chatbot technology. From enhancing customer interactions to streamlining business processes, these articles delve into the innovative ways artificial intelligence is shaping the landscape of automated conversational agents. Whether you’re a business owner, developer, or simply intrigued by the future of interactive technology, join us on this journey to unravel the transformative power and endless possibilities of AI chatbots.
Let Hotel Dive’s free newsletter keep you informed, straight from your inbox.
The hotel brand is the latest to adopt AI-assisted technology in a bid to personalize the guest experience.
RENAI was created based on the understanding that Renaissance Hotel guests are “interested in emerging tech that is clever and has personality,” Marriott said in the announcement.
At The Lindy Renaissance Charleston Hotel, Renaissance Dallas at Plano Legacy West Hotel and Renaissance Nashville Downtown, guests can test out the technology by using a QR code to connect with RENAI via text message or WhatsApp.
Guests can start a conversation requesting information on local experiences, dining and more. Then, the “virtual concierge” will respond with its recommendations, which are vetted by the brand’s human Navigators. The technology can also identify deals on restaurants, tours and more.
“Our Navigators celebrate the culture, ideas, people and talents of their neighborhoods and provide their personal recommendations on what to see and do in their backyard. RENAI By Renaissance makes this even more accessible and inclusive,” said Schneider, adding that the technology helps “cut through the clutter” of information travelers have access to and personalize the guest experience.
Across the hospitality and travel industries, other companies have similarly worked to simplify and personalize travel planning, booking and guest experience by adopting AI.
In September, Wyndham launched a guest engagement platform featuring AI-driven messaging that allows guests to text hotels directly with any questions about their stay. And several online travel companies have integrated AI chatbots to help travelers create personalized trip itineraries and book hotel stays.
Marriott’s Renaissance Hotels brand plans to expand its RENAI concierge service more widely in 2024, the company said, including to more than 20 properties globally by March.
Get the free daily newsletter read by industry experts
A decline in the foreign-born workforce “will keep the potential pool of workers historically tight,” Wells Fargo economists found.
Subscribe to Hotel Dive for top news, trends & analysis
Get the free daily newsletter read by industry experts
Want to share a company announcement with your peers?
Get started ➔
A decline in the foreign-born workforce “will keep the potential pool of workers historically tight,” Wells Fargo economists found.
The free newsletter covering the top industry headlines