AI for Customer Service Market Size, Share, Growth Report – 2030 – MarketsandMarkets

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The AI for customer service market size was valued at USD 12.06 billion in 2024 and is expected to reach USD 47.82 billion in 2030, at a CAGR of 25.8% during the forecast period. As the customer service industry evolves, AI technologies are transforming how businesses interact with customers, enhancing efficiency and personalization. AI-driven solutions like chatbots, virtual assistants, and sentiment analysis tools enable real-time support, quick query resolution, and seamless communication across multiple channels. According to a Zendesk survey, workflows utilizing intelligent ticket routing and summarization reduced average handle times by 27% while enhancing service quality. Similarly, agents offered by Yellow.ai are multilingual AI-powered assistants that handle routine queries in 135 languages, allowing human agents to focus on more complex tasks. This shift toward intelligent, automated customer service is revolutionizing the industry, enabling businesses to exceed customer expectations and build long-lasting relationships.
Businesses are recognizing the importance of prioritizing customer satisfaction as a key differentiator in Asia Pacific, leading to enhanced service quality. The rapid adoption of technology, mainly chatbots and predictive analytics, is being used to analyze customer data and personalize service experiences, leading to enhanced service quality. Additionally, the competitive landscape compels companies to provide services, driving brand loyalty and business in the region.
Maximizing agent efficiency through AI integration enhances productivity by automating routine tasks, allowing human agents to focus on complex issues.
Integration with messaging platforms in North America enhances customer service efficiency through real-time communication, enabling instant responses and improved customer engagement.
Generative AI allows businesses to streamline support services, improve response accuracy, and provide 24/7 assistance, driving customer satisfaction and operational efficiency.
The North American AI for customer service market is expected to be worth USD 14.91 billion by 2030 from USD 4.35 billion by 2024, registering a CAGR of 22.8% during the forecast period.
Improved customer engagement through omnichannel self-service options is a critical market driver for AI in customer service. According to Genzeon, about 60% of customer service tasks can be automated with AI-powered omnichannel solutions, streamlining operations and enhancing efficiency. A growing number of customers prefer self-service, with around 70% expressing a preference for resolving issues on their own rather than interacting with a representative. This shift allows businesses to efficiently manage low-complexity inquiries while freeing agents to handle more complex issues.
As per Tidio, almost 70% of consumers expect to switch seamlessly between communication channels without restarting their inquiries, underscoring the need for integrated systems that provide a cohesive experience. This capability not only enhances customer satisfaction but also significantly reduces operational costs. Additionally, 80% of companies recognize the importance of human validation in AI interactions, indicating a demand for a hybrid approach that combines the efficiency of AI with the empathy of human agents. As businesses continue to adopt these technologies, they can expect improved engagement metrics and enhanced overall performance in their customer service operations.
Deepfakes pose a significant threat to customer service, particularly within contact centers, where they can undermine security and trust. These AI-generated forgeries can convincingly replicate human voices, allowing fraudsters to bypass traditional authentication methods like Interactive Voice Response (IVR) systems. This leads to significant regulatory scrutiny for organizations, particularly as governments worldwide develop frameworks to address the challenges posed by this technology. For instance, under the EU AI Act, providers of deepfake content must adhere to transparency standards, informing users when they interact with AI-generated material. Non-compliance can result in fines of up to 6% of global revenue. Similarly, the Indian Digital Personal Data Protection Bill emphasizes consent and responsible data handling, imposing penalties for unauthorized use. These regulations directly impact customer service, as organizations must prioritize compliance to protect consumer rights and privacy.
Generative AI offers transformative opportunities in customer service through real-time issue resolution and provides proactive support. One significant advantage is its ability to automate responses to customer inquiries. For example, Salesforce's Einstein AI can analyze customer queries and generate accurate replies by referencing various knowledge sources, reducing response times and minimizing the workload on human agents. Another opportunity lies in the development of LLM-powered multilingual chatbots. These chatbots can provide instant support, addressing common issues without human intervention. This not only improves customer satisfaction but also allows support teams to focus on more complex inquiries. Generative AI also enhances sentiment analysis, enabling businesses to monitor customer feedback in real-time. This capability allows companies to proactively address concerns, improving overall satisfaction. Lastly, the technology fosters continuous learning, where AI systems improve over time by analyzing interactions and feedback. This iterative process helps refine customer service strategies, ensuring that businesses remain responsive to evolving customer needs.
The integration of AI in customer service brings significant challenges, particularly regarding job displacement. The automation of routine tasks could result in large-scale layoffs, as seen with British Telecom's plan to replace 10,000 employees over seven years. Around 14% of workers have reported being displaced by automation, with an estimated 300 million full-time jobs globally at risk due to AI advancements. Fears of job loss are widespread, with 30% of workers concerned about AI replacing their jobs in the next three years. The psychological impact, such as increased stress and anxiety, cannot be ignored. In high-income economies, nearly 60% of jobs may be affected, especially in customer service roles. This highlights the need for reskilling and upskilling initiatives to adapt to the AI-driven workforce shift.
The AI for customer service market ecosystem comprises a diverse range of stakeholders. Key players include chatbots and virtual assistant providers, AI-driven ticketing systems providers, sentiment and feedback analysis tools, recommendation systems providers, visual and diagnostic tools, workflow automation providers, content management providers, AI agents, customer interaction channel providers, and end users. These entities collaborate to develop, implement, and leverage AI-driven customer service tools, fostering innovation and growth in the market.
Note: The above diagram only shows the representation of the AI for Customer Service Market ecosystem; it is not limited to the companies represented above.
Source: Secondary Research and MarketsandMarkets Analysis
AI agents transform customer service and support functions across various industries as they can handle a wide range of tasks from simple FAQs to complex issue resolution. As per MarketsandMarkets, the AI agents market is expected to grow rapidly during the forecast period and reach a market size of USD 47.1 billion by 2030. These agents are transforming agent as well as customer experience by offering quicker, accurate, and hyper personalized user interactions in real-time. AI-powered agent assistance can automate workflows, analyze ticket context, and suggest additional pre-written responses to automate. AI agents simplify and ease the agent workflow operations to scale up support operations.
The media and entertainment sector is poised to lead the AI for customer service market due to its focus on personalization, enhanced user engagement, and the rise of digital platforms. AI technologies enable media companies to analyze vast datasets, allowing for hyper-personalized content recommendations that significantly improve viewer satisfaction and retention. This capability is crucial as audiences increasingly seek tailored experiences in a crowded content landscape. Moreover, advancements in AR and VR are transforming how consumers interact with media, creating immersive experiences that go beyond traditional content consumption. Companies like Netomi and Salesforce provide generative AI solutions that enhance customer engagement and operational efficiency. The rapid digital transformation within the industry further drives the adoption of AI, streamlining operations such as content creation, distribution, and targeted advertising.
Asia Pacific is leading the integration of AI in customer service, driven by its vast consumer market and intense business competition. With 50% of the world's consumers residing in Asia Pacific, companies are increasingly investing in AI technologies to improve customer service and drive business performance. China, India, and Japan are top countries in Asia Pacific which are driven by substantial investments in AI technology and its large consumer base. In China, AI adoption has rapidly increased, driven by advancements in NLP, chatbots, and automation. This growth is mainly due to the country's strong technology infrastructure and substantial government backing for AI projects. Meanwhile, in India, companies like Zoho and Freshworks are delivering innovative AI-powered customer support solutions that enhance real-time support and automation, leading to enhanced customer satisfaction. These developments reflect a broader trend in the region where businesses are leveraging AI technologies to improve efficiency and customer service, positioning themselves competitively in the global market.
List of Top AI for Customer Service Market Companies
The AI for Customer Service Market is dominated by a few major players that have a wide regional presence. The major players in the AI for Customer Service Market areExclusive indicates content/data unique to MarketsandMarkets and not available with any competitors.
The study involved major activities in estimating the current market size for the AI for customer service market. Exhaustive secondary research was done to collect information on the AI for customer service market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain using primary research. Different approaches, such as top-down and bottom-up, were employed to estimate the total market size. After that, the market breakup and data triangulation procedures were used to estimate the market size of the segments and subsegments of the AI for customer service market.
The market for the companies offering AI for customer service solutions is arrived at by secondary data available through paid and unpaid sources, analyzing the product portfolios of the major companies in the ecosystem, and rating the companies by their performance and quality. Various sources were referred to in the secondary research process to identify and collect information for this study. The secondary sources include annual reports, press releases, investor presentations of companies, white papers, journals, certified publications, and articles from recognized authors, directories, and databases.
In the secondary research process, various secondary sources were referred to for identifying and collecting information related to the study. Secondary sources included annual reports, press releases, and investor presentations of AI for customer service vendors, forums, certified publications, and whitepapers. The secondary research was used to obtain critical information on the industry’s value chain, the total pool of key players, market classification, and segmentation from the market and technology-oriented perspectives.
In the primary research process, various primary sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side included industry experts, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), marketing directors, technology and innovation directors, and related key executives from various key companies and organizations operating in the AI for customer service market. After the complete market engineering (calculations for market statistics, market breakdown, market size estimations, market forecasting, and data triangulation), extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. Primary research was also conducted to identify the segmentation types, industry trends, competitive landscape of AI for customer service solutions offered by various market players, and key market dynamics, such as drivers, restraints, opportunities, challenges, industry trends, and key player strategies. In the complete market engineering process, the top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform the market estimation and market forecasting for the overall market segments and subsegments listed in this report. Extensive qualitative and quantitative analysis was performed on the complete market engineering process to list the key information/insights throughout the report.
Note: Tier 1 companies account for annual revenue of >USD 10 billion; tier 2 companies’ revenue ranges
between USD 1 and 10 billion; and tier 3 companies’ revenue ranges between USD 500 million–USD 1 billion
To know about the assumptions considered for the study, download the pdf brochure
Both top-down and bottom-up approaches were used to estimate and validate the total size of the cell culture market. These methods were also used extensively to estimate the size of various subsegments in the market. The research methodology used to estimate the market size includes the following:
After arriving at the overall market size using the market size estimation processes explained above, the market was split into various segments and subsegments. The data triangulation and market breakup procedures were employed, wherever applicable, to complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment. The data was triangulated by studying various factors and trends from both the demand and supply sides.
AI for customer service utilizes AI technologies to scale up all aspects of customer support and enable organizations to automate customer experiences, streamline workflows, and assist agent productivity. AI-driven customer support tools such as chatbots, voice bots, workflow automation, AI Agents, recommendation systems, diagnostic tools, and many more offer more personalized data-driven round-the-clock support with the aim of augmenting agent experience. These tools analyze data generated from customer service interactions to resolve or handle customer queries in real-time. The AI-driven agent assistance tools benefit support teams across key enterprises to resolve issues quickly and efficiently, along with tailor-made customer responses. Additionally, the advent of Gen AI for customer service offers more personalized human-like interactions with custom-made responses in real-time.
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