Apple debuts AI-generated … Bitmoji – TechCrunch

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July 1, 2025
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An Apple Intelligence-powered feature coming in iOS 18 will allow iPhone users to create AI images of people they’re messaging with — a feature that works something like an AI-upgraded Bitmoji.
The new offering will help to make your “everyday conversations more enjoyable,” according to Apple. It announced the new tech at WWDC 2024.
Apple Intelligence will have an understanding of who you’re talking with in a messaging conversation, so if you want to personalize that chat with a custom AI image, you can create one on the fly.
For example, Apple showed off making an AI Bitmoji of a friend celebrating their birthday with an image that included cake, balloons and flowers. Another showed a mom dressed in a superhero cape to show off her kid’s respect for her abilities.
The feature will support just three illustrative styles at launch: sketch, illustration and animation.
It’s reminiscent of something a group of ex-Snap researchers were working on with their startup Easel, which was something of a next-generation Bitmoji.
The image-generation capabilities will also work across other apps like Notes, Freeform, Keynote and Pages, Apple says.
Later in the keynote, Apple more formally announced Genmoji, a feature that lets you create AI emoji-like images of anyone from your Photos library or just custom emoji. The Genmoji can be used as a sticker for reacting to messages with a Tapback or inline with your messages, Apple said.
Another new feature, Image Playground — also available as a stand-alone app and API for developers — will allow users to create images using concepts like themes, costumes, accessories, places and more. You select the times you want to include and, moments later, the Apple Intelligence-powered feature will create a preview of your image.
There’s no need to engineer the perfect prompt, the company notes.
You can swipe through the image previews and create more images by selecting different styles, like sketch, animation, or illustration, or switch back. Apple Intelligence will also suggest concepts related to your messages conversation, but all this takes place on the device, according to Apple.
In addition to generating images, Apple Intelligence will work across apps to allow for other functionality, like the ability to ask it to pull up the files you interacted with last week or the photos of a specific person. Or you may want to ask it to play the podcast someone recommended to you previously.
Its understanding of apps and the actions included will make the feature more powerful as it will understand things like the details of your Calendar appointments alongside traffic information from Maps and more, providing a more personal context to your interactions.
Also at WWDC 2024, Apple announced updates to Siri and introduced macOS Sequoia.
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Consumer News Editor
Sarah has worked as a reporter for TechCrunch since August 2011. She joined the company after having previously spent over three years at ReadWriteWeb. Prior to her work as a reporter, Sarah worked in I.T. across a number of industries, including banking, retail and software.
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