Welcome to the forefront of conversational AI as we explore the fascinating world of AI chatbots in our dedicated blog series. Discover the latest advancements, applications, and strategies that propel the evolution of chatbot technology. From enhancing customer interactions to streamlining business processes, these articles delve into the innovative ways artificial intelligence is shaping the landscape of automated conversational agents. Whether you’re a business owner, developer, or simply intrigued by the future of interactive technology, join us on this journey to unravel the transformative power and endless possibilities of AI chatbots.
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At the Tshwane Tourism Association’s Annual General Meeting on June 19 in Pretoria, a group of four hoteliers unveiled a new AI-powered WhatsApp chatbot, designed to transform communication in the hospitality industry.
“This 24/7 concierge tool bridges communication gaps, replaces formal front desk interactions with friendliness, and strengthens guest engagement,” said Association Chairperson Susan Marais. Early trials of the bot showed strong feedback via WhatsApp, with additional features for sending targeted marketing messages and follow-ups.
Marais described the tool as a strategic asset that helps hotels offer a seamless, personalized guest experience: “It’s a faster, friendlier way to keep guests informed and make them feel at home.”
Looking ahead, the Association is planning several initiatives for 2026, including:
Marais also highlighted the continued importance of hospitality training post-COVID, the successful distribution of over 6,000 Official Tshwane Guides, and the strong turnout at the year’s showcase event at the CSIR, which drew 60 exhibitors and 400+ visitors.
The Association also expanded university outreach to promote tourism career pathways, and reinforced safety partnerships via regular metro police sessions and the Tshwane safety app.
Looking forward, the 25th anniversary edition of the Official Tshwane Guide will be released in 2026, and the Tshwane Tourism Awards will take place on August 16 at Batter Boys Village, celebrating excellence in events, sustainability, hospitality, and innovation.
“We can’t wait to share these new initiatives with our members throughout the year ahead,” said Marais.
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