In the dynamic realm of modern marketing, the integration of Artificial Intelligence (AI) has emerged as a crucial asset for businesses seeking to secure a competitive edge. This series of blogs delves into the dynamic intersection of AI and marketing strategies, uncovering how intelligent algorithms and machine learning are reshaping the landscape. From crafting personalized customer experiences to facilitating data-driven decision-making, join us as we explore the transformative power of AI in marketing. These articles provide insights and practical applications, catering to both seasoned marketers and those embarking on their digital journey. By demystifying the role of AI, we aim to shed light on its profound impact on the future of marketing.
Advertisement
Meta has introduced a slate of new advertising tools ahead of what the Facebook parent company is referring to as “the first AI-powered holiday season.”
Meta advertisers now have access to tools providing new ways to optimize budgets for seasonal demand, the ability to target distinct audiences within the AI-powered Advantage+ shopping campaigns and expanded access to tools that help drive purchases directly on Facebook and Instagram.
“This year is gearing up to be a big one for digital marketers, as the first-ever AI-powered holiday season,” said Justin Osofsky, VP and Head of Online Sales, Operations and Partnerships at Meta in a blog post. “AI is taking center stage across the advertising industry with more tools available to marketers than ever before.”
The new capabilities include:
Advertisement
Tapestry, owner of brands like Coach and Kate Spade, has been an early tester of bid multipliers and successfully used the tool to target a Gen Z audience at scale. “Having additional controls within Advantage+ shopping campaigns has allowed us to realize additional performance gains with the audiences that matter the most to our brand,” said Greg Merwede, Senior Director at Tapestry in a statement. “With bid multipliers in Advantage+ shopping campaigns we’ve been able to confidently increase our ad spend and reach younger audiences.”
Join the retail community as we come together for three days of strategic sessions, meaningful off-site networking events and interactive learning experiences.
Advertisement
Advertisement
Get access to exclusive content including newsletters, reports, research, videos, podcasts, and much more.
Address:
100 Broadway, 14th Floor
New York, NY 10005
Phone:
1.888.603.3626
Email:
info [at] retailtouchpoints.com
Social:
Ⓒ 2024 Emerald X, LLC. All rights reserved.

source