In the eCommerce landscape, Artificial Intelligence (AI) is reshaping the game. This blog series explores how AI’s intelligent algorithms are revolutionizing online businesses, from personalized product recommendations to efficient inventory management. Join us for insights on leveraging AI to enhance the digital shopping experience and overall success in eCommerce.
 
Solidify brand strategy with insights from experts at Outlook 2024, January 23 in NYC. Create a plan for each pinnacle and pitfall facing marketers in 2024. Register.
It’s difficult to understand just how much goes into running a business until you actually do it yourself. But with the evolution of digital commerce comes increased opportunity for automation, making it possible for creators to run everyday operations with limited manpower. 
“The revolutionary thing about the ecommerce landscape today is that what used to be departments are now apps and plugins in a lot of cases,” said Tom Fishman, general manager of the platform Eko, which is known for creating shoppable experiences with Walmart.
Adweek asked digital marketing specialists and digitally native brand owners about the technology powering the next generation of commerce.
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Emmy is an Adweek staff writer covering agencies, influencers and the creator economy.
Adweek is the leading source of news and insight serving the brand marketing ecosystem.

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