Welcome to the forefront of conversational AI as we explore the fascinating world of AI chatbots in our dedicated blog series. Discover the latest advancements, applications, and strategies that propel the evolution of chatbot technology. From enhancing customer interactions to streamlining business processes, these articles delve into the innovative ways artificial intelligence is shaping the landscape of automated conversational agents. Whether you’re a business owner, developer, or simply intrigued by the future of interactive technology, join us on this journey to unravel the transformative power and endless possibilities of AI chatbots.
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Written by Emily Jenkins
Published on December 5, 2025
Reading time 12 minutes
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AI is now a core part of modern marketing, unlocking new levels of speed, scale, and personalization.
But you need the right AI marketing tools to turn AI’s potential into real impact—boosting promise into real impact—increasing creativity, productivity, and focus.
Still, many businesses are just getting started. In fact, 98% of leaders say companies need a better grasp of AI marketing’s potential. That understanding is critical—not just to unlock AI’s benefits, but also for choosing the tools that actually drive results.
Here are the top AI tools marketers are using to work smarter today.
An AI marketing tool is software that uses artificial intelligence technologies—including machine learning, natural language processing and predictive analytics—to automate marketing tasks, analyze customer data and optimize campaign performance across channels like social media, email and content creation.
These tools take in data and inputs that humans feed them to provide insights or actions based on your request.
There are many AI use cases in marketing, but social media marketing especially benefits from automation. It doesn’t just relieve much of your manual workload. It’s brilliant for understanding the content your audience resonates with and helping you create more of it.
We created an AI marketing toolkit to share our top five resources. Download it for customizable templates and tips to drive smart AI adoption in your role and across your organization. Want to know more? Discover how Sprout can help you harness the power of AI for social media marketing.
Try a Demo of Sprout Social's AI and Automation Tools
Sprout Social’s AI and automation inherit your manual work in publishing, listening, analytics, and customer care so your team can prioritize the decision-making no machine can emulate.
AI transformed from experimental technology to a marketing necessity in just a few years. According to the 2025 Sprout Social Index™, 97% of marketing leaders say AI proficiency is vital for proper job performance.
For marketers on the ground, AI is the key to battling creative burnout and reclaiming time for strategy. It automates the manual work that bogs teams down, freeing them to focus on what matters: creating authentic connections with their audience. This is a big step towards improving your marketing team’s overall productivity.
The most successful brands use integrated AI tools that fit seamlessly into their existing tech stack. This turns disjointed data into business-critical intelligence and transforms how teams work. Half of marketing leaders say they’ll spend 2025 maximizing the AI tools they’ve already purchased, while 48% are keen to invest in even more.
The challenge? Making sure your team has the bandwidth to experiment with new workflows. AI adoption works when it enhances efficiency and collaboration, not when it creates more complexity.
AI marketing tools are here to stay. Not only do they save you time on repetitive tasks and ideation, but they also produce high-quality work that ultimately contributes to higher marketing ROI.
So how does it deliver that value?
An AI-driven marketing strategy helps marketers deliver personalized experiences to larger audiences without increasing effort or resources.
With AI, marketers can:
The result? More relevant, tailored experiences that keep customers coming back.
From AI-generated social post creation to content repurposing and editing, AI marketing reduces mental load while keeping your brand voice consistent.
It speeds up the early brainstorming stages so marketers can focus on the message, not the mechanics.
With AI, marketing analytics go deeper. It can aggregate and analyze enormous amounts of data, which enables you to draw insights faster and summarize them quickly to share across your team.
For example, AI can:
These AI-driven insights improve marketing decision-making so teams can confidently guide their strategies, improve targeting and respond to audience needs.
Whether you’re transforming legacy processes or expanding into new markets, the right AI tools streamline your workflows, break down silos, and connect the dots across your tech stack.
With better marketing workflows, you can focus on strategy, not manual tasks.
The best AI tools for marketing combine automation, advanced data analysis, and intuitive features to streamline workflows, optimize marketing content, and power customer engagement. They stand out for their range of AI-powered features, ease of use and ability to connect everything from social media to email marketing and SEO.
Here are the best AI marketing tools available today:
From social media monitoring to content creation and campaign optimization, AI marketing tools help you automate repetitive tasks, analyze customer data and deliver targeted experiences across all your channels.
The top digital marketing AI tools include:
Sprout Social’s AI-powered social tools automate manual tasks, generate high-quality content and uncover actionable insights across your social media marketing efforts. From publishing and customer care to social media listening and sentiment analysis, Sprout Social’s all-in-one, AI-powered platform upgrades your marketing strategy every step of the way.
How Sprout Social helps marketers
support you in making faster, smarter decisions across your social media marketing. From trend-tracking to competitive insights, Sprout Social gives marketers the tools to act quickly, plan confidently, and stay ahead of the curve.
Use Sprout Social’s AI tools for the following use cases:
Albert.ai describes itself as a “digital ally” that can self-optimize across channels. This AI marketing tool increases digital advertising performance through advanced automation. It supports a variety of tasks, from keyword research to optimizing ad spend and audience engagement to reporting.
(Source: Albert.ai)
Optimove is a customer relationship management (CRM) platform that provides customer behavior, campaign performance, hyper-segmentation, A/B testing, and multi-channel tracking. These features give you insights into which campaigns to launch or which customers have been exposed to too many marketing emails.
(Source: Optimove)
Tidio is an AI-powered chatbot platform. It helps you focus on conversion rate optimization through customer interactions on your website. Use Tidio to improve web conversions and generate leads with live chat to reduce churn rates and build customer loyalty.
(Source: Tidio)
Marketers use ChatGPT to draft briefs, brainstorm, outline, and refine messaging. GPT-4 is a generative model that handles content creation like blogs, emails, and chatbot scripts, and the O-series offers reasoning models. Both support strategy work like SEO, conversion optimization, and campaign planning.
(Source: ChatGPT)
Zapier is the leading tool for AI-driven automation. With it, you can automate time-intensive tasks and transform text-based inputs into data to answer simple questions to help your team cut down on manual work and scale your business with valuable insights. Zapier offers both free and paid plans with advanced automation features.
(Source: Zapier)
Want to increase your conversion rates and upgrade customer interactions? AI-powered sales tools help you qualify leads, personalize outreach, and automate support to help you qualify leads, personalize outreach, and automate follow-ups to close deals faster.
Essential sales AI tools:
Salesloft is a sales engagement platform that offers a suite of AI marketing tools to help teams manage their workflows more efficiently. It offers a variety of automation, from email and call automation to cadence management. For example, you can deploy chatbots to provide personalized responses, ask questions, and route conversations to a human sales representative if necessary.
(Source: Salesloft)
Salesforce is CRM software that specializes in sales, customer service, e-commerce, analytics and marketing automation. Salesforce Einstein AI uses machine learning and predictive analytics to analyze historical customer data and pinpoint patterns that indicate potential churn. Salesforce integrates with Sprout Social to give your team a 360-degree view of your customers(And with Sprout’s social data in Salesforce’s AI assistant, Agentforce Assistant for Service Cloud, care agents can accelerate case resolution time and surface customer insights right where they already work in Service Cloud).
(Source: Salesforce)
AI content marketing tools help you create and support you in creating messages that resonate with your target audience, incorporating your brand voice and speeding up the writing process.
Top AI tools for content planning and copywriting:
Keyword Insights is a powerful SEO tool with an AI writing assistant for modern content creators. This assistant blends content research, writing, and optimization into a single platform so you can get dynamic responses to diverse writing requests, from attention-grabbing introductions to product descriptions.
(Source: Keyword Insights)
Jasper helps you speed up the writing process using generative AI. This AI tool for content generation gives you access to over 50 templates for your marketing assets, such as landing pages, emails, and blog posts. Jasper is also grounded in your brand’s unique voice and style, so you can maintain consistent, quality content.
(Source: Jasper)
Writer is an AI marketing tool designed to enhance enterprise marketing efforts through advanced copywriting solutions, including a chatbot feature. Writer’s grammar and syntax suggestions transform your writing into professional and accurate copy. It also maintains your company’s brand voice, tone, and style by allowing you to build your own database of approved company terminology.
(Source: Writer)
Surfer SEO helps you improve the content quality of your web pages so your content ranks on search engine results pages (SERPs). This AI content tool can analyze SERPs, evaluate keywords, and compare your content against the learnings of top-ranking pages. Surfer also offers an outline generator and keyword research tools to help you plan and write content.
(Source: Surfer SEO)
Claude is an AI assistant that focuses on safety, accuracy and security to enhance user productivity. It supports drafting and iterating on websites, graphics, documents and code, making it useful for copywriting. You can also share your strongest chats with your team to help support further brainstorming and execution.
(Source: Claude)
We’ve come to our favorite category: AI tools for social media marketing.
Let’s dive in:
Smartly.io is an AI-powered advertising platform that enhances social media marketing by offering creative, media and intelligence solutions. For example, you can automate creative production assets, optimize cross-channel social media campaigns, conduct social analysis and predict future performance trends.
(Source: smartly.io)
SocialPilot is a social media management and scheduling platform for businesses and agencies. You can bulk-schedule up to 500 posts, assign tasks, and create automated reports. Along with tools for publishing and analytics, SocialPilot offers an AI assistant to enhance content creation and a content library for asset management.
(Source: SocialPilot)
Loomly is a social media marketing platform that can help support publishing and planning efforts. It has a content calendar and library, along with a feed of post ideas based on trending topics and current events. Loomly also offers collaboration and approval tools and integrates with networks like Facebook, Instagram, LinkedIn, and more.
(Source: Loomly)
Agorapulse provides various social media marketing solutions. The platform has a unified inbox, scheduling, publishing, and reporting. Similar to the other AI tools on our list, Agorapulse offers an AI writing assistant to improve your content.
(Source: Agorapulse)
AI transforms traditional email marketing tactics.
Top AI email marketing tools to consider:
Seventh Sense is an email marketing tool that uses behavior profiling to attract customers’ attention. It creates predictive models that analyze the best time and day to send email campaigns. Marketers can increase email deliverability and improve the sender score.
(Source: Seventh Sense)
Milled is one of the largest search engines for e-commerce emails and campaigns. You get access to over 36 million emails from over 100,000 e-commerce brands. Milled offers AI marketing tools for creative inspiration, competitor tracking, and campaign optimization.
(Source: Milled)
True to its name, ZeroBounce helps you optimize your emails to lower bounce rates. It specializes in email validation and deliverability services, offering a range of tools including activity data, email scoring, and more. ZeroBounce aims to improve email campaign performance by enhancing list accuracy and inbox placement.
(Source: ZeroBounce)
Reply.io enhances sales outreach and email marketing through automation and AI-driven tools. It offers features such as email automation, unlimited mailboxes, an email deliverability kit, multichannel conditional sequences, and more. You can also automate meeting schedules so you can book leads with ease.
(Source: reply.io)
Not all marketers are grammarians. Thankfully, there are AI marketing tools for editing that help you have error-free copy every time.
Top AI tools for content editing:
Grammarly helps you churn out accurate writing through clarity suggestions, grammar checking, plagiarism detection, and style guide adherence. It also offers personalized tone suggestions, whether it’s professional or informal. It supports platforms you likely already write on, including Google Docs, Microsoft Word, and Gmail.
(Source: Grammarly)
Hemingway Editor uses ML to identify editing opportunities at a sentence level to make your writing stronger. It analyzes your content and suggests where to make it clearer, more concise, or improve your diction. Additionally, it provides a readability score and grade level to assess your content’s overall performance.
(Source: hemingwayapp.com)
Frase.io is an AI-driven marketing platform designed to help you write and edit SEO content. It offers a unified content creation process where users can research, write and optimize content seamlessly. You can use Frase.io to write content briefs, edit articles and analyze search queries.
(Source: Frase.io)
Hoppy Copy is an AI marketing tool you can use to enhance the effectiveness of email marketing campaigns and newsletters. It offers a range of features, including an editor to help you create engaging copy and a content converter to help you repurpose content across different formats. Hoppy Copy also offers a spam checker to identify email deliverability.
(Source: Hoppy Copy)
Selecting the right AI tool for marketing requires a methodical approach. Here are a few factors to consider when choosing the right AI marketing tool:
The next generation of marketers is using AI marketing tools to scale their efforts and revamp their martech stack for optimal impact. Sprout Social’s integrated AI platform eliminates manual tasks, accelerates content creation, and provides real-time insights across all social channels. Most teams see productivity gains within their first month.
Ready to get started? Start a free trial and experience AI-powered social media marketing today.
Emily Jenkins
Emmy Jenkins is a content writer specializing in SaaS and marketing, shaped by years of working with global brands and living in more places than she can count. Her work is grounded in real-world insight—figuring out what actually connects with people and drives results. When she’s not writing, she’s growing food, practicing yoga or performing spoken word poetry.
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