Report Finds B2B Marketing Shifting from Tactics to AI-Enabled Strategy – Demand Gen Report
A report released last week finds a strategic shift is underway in B2B marketing execution, as marketers prioritize artificial intelligence (AI)-driven campaigns and focus on personalization to boost performance and ROI in the current economic climate.Rethinking B2B Marketing Execution: The Age of Execution Reinvention was published by 2X, a leader in subscription-based marketing as a […]