GTM in The Age of AI: The Top 10 Learnings from ICONIQ’s 2025 B2B SaaS Report – SaaStr
by Jason Lemkin | Blog PostsWe’re living through the biggest transformation in B2B sales since the birth of SaaS itself. ICONIQ’s latest report, surveying 205 GTM executives in April 2025, reveals a market splitting in two: AI-forward companies pulling dramatically ahead while traditional SaaS companies struggle with flat growth, longer sales cycles, and declining conversion […]